I am a PhD candidate in Business Administration and Management - Marketing curriculum at Bocconi University .
My research leverages Social Media and Web data to address unorthodox Marketing inquiries. My specialties are applied Natural Language Processing and Computer Vision.
However, I am old-fashioned when it comes to parsimonious research designs. As a cherished Professor of mine astutely remarked: "When you have constructed the appropriate dataset, excellent statistical analysis boils down to simply comparing means."
Prior to my doctoral studies, I received a MSc in Economics and Management of Innovation & Technology from Bocconi University, and a BSc in Economics and Buisiness from LUISS Guido Carli.
Data & Analytics for Strategic Marketing decisions - Bocconi University (MSc) 2023, 2024, 2025
Generative AI for Music Management - MaDAMM Lucca (MA) 2024, 2025
Mastering Data for Insurance - AXA Assicurazioni (MBA) 2023, 2025
Amplifon Chair Data Science Challenge - Amplifon (MSc, BSc) 2021, 2023, 2025
Big Data for Business decisions - Bocconi University (MSc) 2022, 2023
Marketing - Bocconi University (BSc) 2022
Deep Learning for Computer Vision - Bocconi University (MSc) 2021
Marketing Analytics - Bocconi University (MSc) 2021
Work in progress...
MSc Research Thesis
Work in progress...
BSc Thesis
EMAC 54th conference,
Brand Activism Project, Madrid ESIC University, Spain, 2025
"Brands and Purpose in a changing era", 21st SIM conference, Influencer Exit Project, IULM University, Italy, 2024
EMAC 53rd conference,
Influencer Exit Project, Academy of Economic Studies Bucharest, Romania, 2024
Doctoral Colloquium EMAC 53rd conference,
Brand Activism Project, Academy of Economic Studies Bucharest, Romania, 2024
Discover Your Potential as a Marketing Researcher: Ph.D. Info Session,
Influencer Exit Project, Bocconi University, Italy, 2023
EMAC 54th conference,
ESIC University, Madrid, 2025
International Conference on Information Systems (ICIS) 2024 Conference, Bangkok, Thailand, 2024
2024 Pacific Asia Conference on Information Systems, Ho Chi Minh City, Vietnam, 2024
EMAC 53rd conference, Academy of Economic Studies Bucharest, Romania, 2024
Customer Journey in a Digital World 5th edition, University of Groningen, The Netherlands, 2025
Customer Journey in a Digital World 4th edition, Bocconi University, Italy, 2024
"Marketing per il benessere, la salute e la cura", 20th SIM conference, University of Florence, Italy, 2023
Customer Journey in a Digital World 3rd edition, Amsterdam Business School, The Netherlands, 2023
Customer Journey in a Digital World 2nd edition, Bocconi University, Italy, 2022