Francesco Bologni

Bio

I am a PhD candidate in Business Administration and Management - Marketing curriculum at Bocconi University .

My research leverages Social Media and Web data to address unorthodox Marketing inquiries. My specialties are applied Natural Language Processing and Computer Vision.
However, I am old-fashioned when it comes to parsimonious research designs. As a cherished Professor of mine astutely remarked: "When you have constructed the appropriate dataset, excellent statistical analysis boils down to simply comparing means."

Prior to my doctoral studies, I received a MSc in Economics and Management of Innovation & Technology from Bocconi University, and a BSc in Economics and Buisiness from LUISS Guido Carli.

Teaching

Lecturer

Generative AI for Music Management (MA) 2024

Data & Analytics for Strategic Marketing decisions (MSc) 2023

Mastering Data for Insurance (MBA) 2023

Amplifon Data Science Challenge (MSc, BSc) 2021, 2023

Teaching Assistant

Big Data for Business decisions (MSc) 2022, 2023

Marketing (BSc) 2022

Deep Learning for Computer Vision (MSc) 2021

Marketing Analytics (MSc) 2021

Research

Brand Activism Project (forthcoming)

Work in progress...

BOLOGNI_FRANCESCO_Seven Years of Italian Politics throusgh Twitter_Topic Modelling with Python.pdf

Seven years of Italian Politics through Twitter [2013-2019]. Topic Modelling with Python (2020)

MSc Research Thesis

Attention Project (forthcoming)

Work in progress...

198871_BOLOGNI_FRANCESCO_Merits and shortcomings of the Proxy Advisory industry a critical analysis of the EU regulatory framework..pdf

Merits and shortcomings of the Proxy Advisory industry: a critical analysis of the EU regulatory framework (2018)

BSc Thesis

Conferences & Reviews

Presenter

EMAC 53rd conference,
Attention Project, Academy of Economic Studies Bucharest, Romania, 2024

Doctoral Colloquium EMAC 53rd conference,
Brand Activism Project, Academy of Economic Studies Bucharest, Romania, 2024

Discover Your Potential as a Marketing Researcher: Ph.D. Info Session,
Attention Project, Bocconi University, Italy, 2023

Reviewer

2024 Pacific Asia Conference on Information Systems, Ho Chi Minh City, Vietnam, 2024

EMAC 53rd conference, Academy of Economic Studies Bucharest, Romania, 2024

Participant

"Marketing per il benessere, la salute e la cura", 20th SIM conference, University of Florence, Italy, 2023

Customer Journey in a Digital World 3rd edition, Amsterdam Business School, The Netherlands, 2023

Customer Journey in a Digital World 2nd edition, Bocconi University, Italy, 2022