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Bio
Bio
I am a PhD candidate in Business Administration and Management - Marketing curriculum at Bocconi University .
My research leverages Social Media and Web data to address unorthodox Marketing inquiries. My specialties are applied Natural Language Processing and Computer Vision.
However, I am old-fashioned when it comes to parsimonious research designs. As a cherished Professor of mine astutely remarked: "When you have constructed the appropriate dataset, excellent statistical analysis boils down to simply comparing means."
Prior to my doctoral studies, I received a MSc in Economics and Management of Innovation & Technology from Bocconi University, and a BSc in Economics and Buisiness from LUISS Guido Carli.
Teaching
Teaching
Lecturer
Lecturer
Data & Analytics for Strategic Marketing decisions (MSc) 2023, 2024, 2025
Generative AI for Music Management (MA) 2024, 2025
Mastering Data for Insurance (MBA) 2023, 2025
Amplifon Data Science Challenge (MSc, BSc) 2021, 2023, 2025
Teaching Assistant
Teaching Assistant
Big Data for Business decisions (MSc) 2022, 2023
Marketing (BSc) 2022
Deep Learning for Computer Vision (MSc) 2021
Marketing Analytics (MSc) 2021
Research
Research
Brand Activism Project (forthcoming)
Brand Activism Project (forthcoming)
Work in progress...
BOLOGNI_FRANCESCO_Seven Years of Italian Politics throusgh Twitter_Topic Modelling with Python.pdfSeven years of Italian Politics through Twitter [2013-2019]. Topic Modelling with Python (2020)
Seven years of Italian Politics through Twitter [2013-2019]. Topic Modelling with Python (2020)
MSc Research Thesis
Attention Project (forthcoming)
Attention Project (forthcoming)
Work in progress...
198871_BOLOGNI_FRANCESCO_Merits and shortcomings of the Proxy Advisory industry a critical analysis of the EU regulatory framework..pdfMerits and shortcomings of the Proxy Advisory industry: a critical analysis of the EU regulatory framework (2018)
Merits and shortcomings of the Proxy Advisory industry: a critical analysis of the EU regulatory framework (2018)
BSc Thesis
Conferences & Reviews
Conferences & Reviews
Presenter
Presenter
EMAC 54th conference,
Brand Activism Project, ESIC University, Madrid, 2025
"Brands and Purpose in a changing era", 21st SIM conference, Attention Project, IULM University, Italy, 2024
EMAC 53rd conference,
Attention Project, Academy of Economic Studies Bucharest, Romania, 2024
Doctoral Colloquium EMAC 53rd conference,
Brand Activism Project, Academy of Economic Studies Bucharest, Romania, 2024
Discover Your Potential as a Marketing Researcher: Ph.D. Info Session,
Attention Project, Bocconi University, Italy, 2023
Reviewer
Reviewer
EMAC 54th conference,
ESIC University, Madrid, 2025
International Conference on Information Systems (ICIS) 2024 Conference, Bangkok, Thailand, 2024
2024 Pacific Asia Conference on Information Systems, Ho Chi Minh City, Vietnam, 2024
EMAC 53rd conference, Academy of Economic Studies Bucharest, Romania, 2024
Participant
Participant
Customer Journey in a Digital World 5th edition, University of Groningen, The Netherlands, 2025
Customer Journey in a Digital World 4th edition, Bocconi University, Italy, 2024
"Marketing per il benessere, la salute e la cura", 20th SIM conference, University of Florence, Italy, 2023
Customer Journey in a Digital World 3rd edition, Amsterdam Business School, The Netherlands, 2023
Customer Journey in a Digital World 2nd edition, Bocconi University, Italy, 2022
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